Kalikå by Willow brings together tradition, creativity, and curiosity in a shared expression of play, learning, and design.
Kalikå was founded in the mid-1970s out of a desire to create an alternative to the hard and often unsafe toys of the time. With a strong focus on craftsmanship and a pedagogical approach, we began developing products that stimulate imagination, creativity, and development – for small hands and curious minds.
That foundation still guides us today.
Over the years, our range has expanded to include everything from classic soft toys to products for construction, creative play, and science. What ties everything together is our commitment to simplicity, safety, and durability – and above all, meaningful use.
As part of By Willow, we combine Kalikå’s heritage with a more contemporary expression and a broader assortment, where brands like Busy Lizzie contribute with trend-driven accessories for children and young adults. Together, we create a portfolio that meets both the needs of play and the demands of a changing market.
We work closely with professional retailers across Scandinavia and Europe and see collaboration as a key part of our development. Through a dynamic assortment and continuous updates, we aim to inspire, simplify, and create value – both in-store and for the end customer.
If you would like to learn more about our products or become a retailer, you are warmly welcome to get in touch.